Click onto any poster
for full details.

254

Just Logos

I’ve been creating marks, logos, brand identifiers, symbols,
colophons - whatever you want to call them - for over five
decades. That’s a very long time and a lot of logos.

But my approach to designing them hasn't changed one
iota. A logo should be immediate, memorable and simple.
It must be capable of surviving the crudest forms of repro-
duction. if it doesn’t do that then there will be trouble
ahead.

The following selection spans those five decades and is
shown here in just one colour.

If you would like copy of Just Logos, please email us
with your details and we will post a copy to you.

Just Logos

130

English National Opera
London’s premier opera company

1991

245

Dallas
Technology Strategy Board

2011

225

South Bank Centre
London Arts complex

1994

129

Time Exchange
Granada TV airtime sales division

1993

137

British Psychoanalytic Council

2008

316

Department of Culture, Media and Sport
UK government department

1999

200

London Contemporary Dance Theatre

1993

238

Seresin Estate
New Zealand wine makers

1997

208

Taking Account
An accountancy firm

2012